To delight young people with products that merge technology with traditional play and learning. Digital Blue caters its products to older kids and "tweens" ages 8-12, as well as teenagers--a generation that experiences interactive technology as an everyday part of their lives. We offer the freedom to create, play, and learn from technology without always being "tethered" to a PC or videogame console. Prime Entertainment offers kids and teens exciting and innovative products that can be used throughout their world.